How often are notes published?

When a question has been asked enough times to be a pattern. There is no content calendar and no filler. Roughly one note a week, because that is how often a question is worth answering properly.

Can I ask a question?

Yes. Write to us with the sentence you keep saying to yourself. If it is common, it becomes the next note and you get the answer first.

Field Notes · one question each · in plain words

The questions owners ask us, answered before the call.

Every note is one question we hear on intake calls, answered the way we would answer it in the room. Read the one that sounds like you. If it is you, the Signal Audit is where it goes next.

The notes.

01
Why do I keep getting the wrong leads? Because the wrong leads are a reasonable reply to an unclear offer.
02
Why does every sale take three meetings? Because the first two meetings are explanation.
03
Why does nothing change when we post? Because the story outside is only as strong as the story inside, and the story inside has not been agreed.
04
Why do my marketing reports look good and nothing improves? Because your marketing reports each cover one supplier's stretch of the route, and what is failing is usually in the gaps between them.
05
What should I fix on my website before Black Friday? The three things that fail on Black Friday and cannot be fixed on the day.
06
Why do my leads go quiet after I send a proposal? Because the proposal is the first time the buyer sees the real scope and price, and it does not match the call.
07
Can an AI assistant actually see your website? Quite possibly not. Many sites serve an almost empty page that code fills in later, and an assistant reads the raw page.
08
Why does beautiful content not always work? Because looking good and working are two different jobs. A piece works when the idea, the craft and the message pull together and make the right person feel something.

How a note gets written.

A question has to be asked on enough calls to be a pattern before it earns a note. Then it is answered the way it would be answered in the room, with the fix at the end and no calendar behind it. A note is written when a question keeps coming up and one of us has something worth saying about it. That works out at about one a week.

How often are notes published?: When a question has been asked enough times to be a pattern. There is no content calendar and no filler. Roughly one note a week, because that is how often a question is worth answering properly.
Can I ask a question?: Yes. Write to us with the sentence you keep saying to yourself. If it is common, it becomes the next note and you get the answer first.

Ask the question we have not written up yet.

Write to us with the sentence you keep saying to yourself. If it is a question we hear often, it becomes the next note, and you get the answer first.

Write to us